When the good people at Rothco were looking to film a young man taking off a t-shirt over and over again, they came to Areaman. No digital trickery was used here with the exception of some slight speeding up in the middle. Our model is actually wearing all those shirts. What you can’t see are the carefully placed hands helping him from above and below. The advert aired on all major Irish channels and was an immediate success for Aer Lingus.