When Ocean advertising were tasked by Opel with creating a campaign for the forthcoming Insignia, they asked Areaman to produce a series of videos for the custom built website www.insigniaproject.ie. For several months before the vehicle was launched we traveled to a range of events, including the British Motor Show at the Excel in London, to gauge public reaction to a car which would revolutionise the Opel range. Here, Opel Marketing Manager Gillian Whittal talks about the Insignia’s impact at the Toys4BigBoys event at the RDS in Dublin.
