The anti-litter message is notoriously tricky to communicate, especially to a young audience. When South Dublin County Council set us that challenge, we knew that some degree of risk taking would be required. By taking a bin costume and some brave & burly extras, we created a video that (with a nod to Terry Tate) has spread our clients message very quickly.
Littering is not without consequence. The video has notched up almost half a million views on YouTube. Please take a look and pass it on.